AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Horror Games on iOS in Latin America
A look at the performance metrics of the top horror games on the iOS platform in Latin America during Q1 2021, with insights from Sensor Tower.
In the first quarter of 2021, horror game enthusiasts in Latin America engaged with a variety of chilling titles on the iOS platform. Sensor Tower provides a detailed performance analysis of the top five horror games, offering an intriguing snapshot of the genre’s traction in the region.
Identity V, published by NetEase Games, showed a revenue trend with a peak in the last week of February at around $12K, following a low at the end of January at approximately $4K. Downloads fluctuated, with a high of roughly 2.5K in late February, while weekly active users saw a high of nearly 20K in the same period, before dipping to around 17K by the end of March.
Dead by Daylight Mobile, from Behaviour Interactive Inc., experienced revenue that peaked at around $3K in early March. The game's downloads started at about 6.7K in the final week of December and saw a gradual decrease to approximately 4.1K by the end of March. The weekly active users showed a similar pattern, starting at around 17.6K and dropping to about 14.6K.
The classic scare-fest Five Nights at Freddy's 2, by Clickteam, LLC, maintained a steady revenue around $2K weekly. Downloads saw a high of 370 in the last week of December and a low of 227 in late March. The game’s active users remained relatively stable, hovering around the 2.2K mark.
Another title from Clickteam, LLC, Five Nights at Freddy's, showed a revenue trend similar to its sequel, with a slight dip to just under $1K by late March. Downloads peaked at 298 in mid-February, while weekly active users oscillated between 600 and 700 users throughout the quarter.
Lastly, Ultimate Custom Night, also by Clickteam, LLC, had its revenue fluctuate, with a high of approximately $1.7K in the first week of January, then declining to under $1K by the end of March. Downloads remained below 300 throughout the quarter, while active users saw a peak at nearly 1.4K in mid-February before settling to around 1.3K.
These titles showcase the diverse and dynamic nature of the horror game category on iOS in Latin America. For more in-depth insights and data analytics, Sensor Tower’s platform remains an invaluable resource for industry watchers and game developers alike.
